Exciting news today! We are relaunching our brand as Upstack from Alt Tab. I wanted to share some info on why we are making this change with this blog post.
Re- Evaluating Core Values
Change is the heartbeat of growth – Scottie Sommers
As the organization continues to grow, it is vital to continually undertake companywide exercises of self-examination. It is common for companies who experience the incredible level of growth that we have attained to drift away from core values and lose focus on the secret sauce that made success possible in the first place. We pride ourselves on growing and learning through constant change.
Highlighting Our Passion
Without continual growth and progress, such words as improvement, achievement, and success have no meaning.
– Benjamin Franklin
The greatest lesson learnt from our companywide evaluation is why our team has been able to achieve the level of success it has in such a short timeframe. Our company has achieved this success because of the principles it was founded upon, a devotion to continuous improvement and the pride that each employee receives knowing the impact they have on the startups and product end users, all while having fun. We are passionate about doing whatever it takes to build the most awesome products. The decision to rebrand was made to better reflect who we are and the direction for the future of the company.
New Name, Same Quality & Commitment
What's in a name? That which we call a rose by any other name would smell as sweet.
– William Shakespeare
The name has changed but we are still the same company that has helped to build great products for so many startups. That said, Alt Tab will now be rebranded as Upstack, and while the website and the logo has changed, look forward to the same passion, commitment, service and products that we have provided since inception. The objective of the Upstack rebranding excercise is to better communicate to a wider audience who we are and our approach to being on the cutting edge of technology by integrating the latest tech stack in every project. We’re also aiming to communicate our unwavering commitment to offer the best product and support to provide solutions for enterprise corporations, SME’s, venture and seed funded startups.
The road to success is always under construction – Lily Tomlin
As Upstack enters this new stage, it is important to thank the people who have played a role in making this company successful. Thank you to our clients that have grown with us. As we continue to grow, we look forward to continuing to build projects that results in amazing end user experiences and profitable launches for the startups we partner with. Have questions? I'd be happy to hear from you, e-mail yossi[at]upstack.co.